Referred to as ‘Project Venus’ in the documents, the project shows a roughly 5-acre site within the existing surface parking lot being transformed. The surprisingly highly detailed plans show queues for half a dozen rides and multiple playgrounds. A stage and a building are also seen in the plans.
Instead, it will likely be a separate ticketed experience. The resort does already have the Legoland Water Park, but this is better viewed as an upcharge to the Legoland theme park as admission to the theme park is required to access the waterpark. The new parking lot attraction would likely be a standalone attraction. This could explain the Project Venus code name, as this would be the second separately ticketed standalone attraction for the resort.
Legoland released a short statement regarding the upcoming project.
“We’re always looking for opportunities to build new attractions and experiences for families at LEGOLAND Florida Resort as the ultimate vacation destination for kids. We’re excited for our next “big build” at the LEGOLAND Florida Resort, but you’ll have to wait until next year for more expansion news.”The statement offers no tangible details regarding the project. Still, it's noteworthy, because it acknowledges Project Venus as a new addition to the resort and leaves out any specific mention of the Legoland theme park itself.
Since opening nine years ago, Legoland’s owner, Merlin, has recognized that they plan to expand the resort into a multiday destination. Other Legoland parks frequently have a separate attraction found near their entrance. At Legoland California, this is a Sea Life Aquarium. But Merlin already operates an aquarium and wax museum at Icon Park in Orlando, so these additions wouldn’t make sense for the nearby Polk County resort.
Neither would Merlin’s more adult-focused attractions, such as the Dungeons walk-through haunted experiences or the Bear Grylls Adventure, nor would a LEGO-branded attraction. That leaves few options for the U.K.-headquartered, location-based entertainment company.
aggressive expansion plan that so far has included two Peppa Pig-themed lands within Merlin-owned parks, Gardaland in Italy and Heide Park in Germany, along with opening multiple indoor themed attractions based on locations seen in the children’s cartoon, including two within the U.S., in Texas and Michigan. A third U.S. location, in Chicago, is slated to open next year. A separately owned and operated Peppa Pig land can also be found in a U.K. amusement park, though that one predates the agreement Merlin has with eOne.
Back in Winter Haven, the expansion plans call for an 11,850-square-foot main building. This is slightly smaller than the 14,000-square-foot Peppa Pig World of Play found in the Grapevine Mills mall in Dallas, Texas. The permits show what looks like shade structures coming off this main building, covering nearby play areas.
The new attraction is located near the Legoland Resort entrance, allowing for passing traffic to see the new area. Most of the park is surrounded by an 8-foot-tall precast wall, except for a small section overlooking the resort’s main entrance. This section has a shorter chain link fence. Near the main entrance of the attraction is a themed entry wall. Guests will enter the attraction by the bus drop-off loop at the opposite end of the pedestrian path from Legoland’s entrance.
2021 marks the 10th anniversary of the Florida resort. It’s unlikely the new attraction will open by then, but more details on it should be shared sometime next year. Legoland Florida has already announced multiple new additions for the anniversary celebration next year, including an updated water ski show, a new 4D movie, and numerous special events throughout the year.
As shared in Legoland’s statement, more official details on Project Venus will be shared in 2021, with a likely opening the following year.
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