Publix is now selling fanny packs, hoodies, and other swag in a new ‘Fresh Goods’ store

Publix is milking the hype when it comes to its cult local following, and we’re not mad about it.

On the supermarket’s website 363green.com, the company released a new line of apparel that’ll have shoppers dressed in submarine sandwich love from head to toe.

The gear includes button-up shirts, pajama pants and socks covered in subs, a fanny pack that reads “Pub sub sack,” plus shirts and hoodies that read “Chicken Tender Sub, Sweet Tea & Sprinkle Cookie.”

Damn, that’s almost as cool as Chad Mize’s “London, Paris, Tokyo, St. Pete” T-shirts.

The devil works hard, but the Publix marketing team works harder.

The superstore even released slides with “Pub” on one sandal and “lix” on the other (with a font reminiscent of Supreme) and a throw pillow that says, “Just Dreaming about Buy 1 Get 1.”

The devil works hard, but the Publix marketing team works harder.

If you’re not a hypebeast, Publix also offers more traditional, branded, watches, ties, hats, vests, polos and jackets. The store is literally dressing all generations of Publix shoppers.

Prices start at $9.95, and there’s free shipping on orders over $50 until December 31. Looks like Christmas came early.

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This article appears in Put a Ring on It.