It’s pretty much a given that any new technological innovation under this iteration of the web is just a new way to break labor laws. NFTs switched the game up by being a new way to launder money. One Orlando brewery is taking that a step further and creating an NFT that’s actually worth something in the real world (without first finding someone else who has bought into the scam).
Oviedo Brewing is creating an NFT of their 100th-batch beer can to celebrate reaching the milestone. The purchase of the NFT (of which only 100 are being made) will grant the purchaser entrance into the party celebrating the 100th batch. Beyond that, the batch of beer will physically exist in real cans that party-goers can drink. That’s a much better deal than some algorithmically generated garbage that would look gauche on a dorm room wall.
Oviedo Brewing will showcase the NFT at Orlando Science Center’s “Science on Tap” event Saturday, Jan. 29. The NFTs will be available for purchase on NFT marketplace OpenSea Feb. 2. Take a look at the (real, actual) can art below.
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This article appears in Jan 12-18, 2022.