Hurtling into relevance upon its creation, the United Football League’s Orlando Storm has spent its first season taking the field by … you guessed it … storm. Backed by a lively sports culture and supercharged fans, the Orlando Storm dips into the second half of the UFL season nearly undefeated. It’s safe to say the team is powered by more than just what happens on the field—it’s driven by the community behind it. There is no collective that shares a sentiment so closely as one of the Storm’s most enthusiastic partners, Miracle Toyota of Haines City.
Miracle Toyota’s overarching President and CEO—Mike Murphy—has grounded each of his dealerships upon his C-3 Commitment: a promise to serve customers, communities, and local charities. He defines Miracle Toyota as not just for profit, but also for purpose, and his pursuance of a partnership with the Orlando Storm was not a decision borne from monetary strategy. “Spring Football matters to me,” says Murphy, “because it provides players and coaches a platform to continue to chase their dreams of professional football in the NFL. The UFL also provides the financial resources these young people that will not make it to the NFL need to bridge the gap between college and the professional Workforce. Spring Football also creates an avenue for players who were in the NFL to get back to the NFL, so for these reasons Spring Football matters to me.”
Not only does the up-and-coming Orlando-based UFL team provide significant opportunity for players and coaches, but it also presents unrivaled benefits to small businesses such as Miracle Toyota. Mike Murphy notes deep gratitude for the partnership, deeming it a “fantastic marketing partner because of the affordability.” Feasible pricing on top of an honorable cause “allows local business owners an opportunity to market directly to football fans that are historically too expensive to advertise to during the NFL Season. For a local business like Miracle Toyota, we can afford to be a local Partner of the Orlando Storm. We have not been successful in the past trying to find Tampa Bay Buccaneer sponsorship opportunities.”
Murphy’s respect and enthusiasm for the Miracle Toyota x Orlando Storm movement doesn’t stop there. “Since Partnering with the Orlando Storm, we have seen an increase in our Walk-In Traffic and Website Traffic,” he says. “With our pregame activations, in-game promotions, and the utilization of QR Codes, we KNOW that customers are coming from the UFL sponsorship.” It all ties into the duality of profit and purpose … the support of a small business that in turn feeds into local communities and builds up a sports league that lives and breathes opportunity for those reaching for it.
Taking it a step further, this community-forward partnership’s reach extends beyond small businesses and those involved in the team itself. Neither organization would stand for excluding its customers. Each Orlando Storm home game includes the chance to win the Miracle Move Down, in which watchers are hand-picked from the stands, and Mike Murphy himself breaks the news that their seats will be upgraded to field-level. Additionally, the dealership itself advertises Test Drive For Tickets on a daily basis, giving away free tickets to anyone who test drives a vehicle. The football team’s winning streak is one thing, but a win for the entire community is another.
At its core, the partnership between Miracle Toyota and the Orlando Storm represents something much more than advertising or brand visibility. From creating opportunities for players chasing their next level, to driving real impact for local businesses, to creating one-of-a-kind memorable moments for fans, the collaboration rests upon the union of profit and purpose. In a league built on community culture and rising momentum, that might be the most meaningful win of all.
Football fans in Central Florida have two chances left this season to experience the Orlando Storm: Sunday, May 3 at 4 PM and Friday, May 22 at 8 PM. Take a test drive at Miracle Toyota and get your free tickets or follow and message @miracletoyotafl on Instagram for 35% off tickets, courtesy of Miracle Toyota.
For all your Orlando Storm news, check out www.UFLStorm.com or follow @UFLStorm on all social media platforms.
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