Florida home of Hawaiian Tropic founder Ron Rice sells for $3.6 million

The home of “The Suntan King” has finally found a new owner.

Hawaiian Tropic suntan lotion founder Ron Rice passed away at the age of 81 in May 2022, and his massive Ormond Beach time capsule of a house has been on the market ever since.

The home initially went up for grabs in November 2022 with an asking price of $5,999,900, but last July the price dropped down to $4.75 million.

According to property records, the home sold on March 22 for $3.6 million. As of now, it’s unclear who the buyer is. However, both the buyer and the seller were represented by Bill Navarra with Realty Pros Assured.

Located at 175 Ocean Shore Blvd., the 12,414-square-foot home has four bedrooms and four bathrooms, as well as two outdoor pools and one indoor-outdoor pool, two owner’s suites, 200 feet of beachfront, an entertaining room with a light-up disco dance floor and other tropical flair.

In an incredibly Florida tale, Rice invented Hawaiian Tropic in a garbage can in his garage in 1969 and eventually sold the company in 2007 in a deal valued at $1.9 billion.

This story first appeared in our sister publication Creative Loafing Tampa Bay.