Cocoa Beach is known as the surfing capital of the East Coast. It’s also the closest beach to Orlando, making it an ideal day-tripping location. These pics, from the State Archives of Florida, depict a Cocoa Beach before an estimated 2.4 million day trippers hit the laid-back town on an annual basis. The beaches were empty, the shops were kitschy (they still are, for the most part) and even the mayor hopped on a surfboard.

Related: Before there was Disney: 29 photos of tourist attractions that were here before the Mouse 44 sweet shots of Daytona Beach in the 1950s 52 vintage shots of Orlando from the ’50s and ’60s 38 classic shots of Orlando from the early 20th century 43 historic shots of Orlando in the late 19th century

Photos by State Archives of Florida http://floridamemory.com/

Florida Highway A1A looking south on Motel Row, 1960s Credit: State Archives of Florida
Aerial view of Cocoa Beach, 1963 Credit: State Archives of Florida
Robert P Murkshe Mayor, 1960s Credit: State Archives of Florida
Parade welcoming John Glenn back to earth, 1962 Credit: State Archives of Florida
Starlite Motel, 1960s Credit: State Archives of Florida
Canaveral Pier, 1970 Credit: State Archives of Florida
Motel signs representing space programs, 1958 Credit: State Archives of Florida
Ray Hoppi’s Hardware across from City Hall on Cocoa Avenue, 1950s Credit: State Archives of Florida
Posing at Canaveral Pier, 1970 Credit: State Archives of Florida
View of the pier and the beach, 1970 Credit: State Archives of Florida
Crowd waiting for launch of Friendship 7 rocket, 1962 Credit: State Archives of Florida
People waiting for the launch of Apollo 13, 1970 Credit: State Archives of Florida
Under the Canaveral Pier, 1973 Credit: State Archives of Florida
First stores on A1A, now Orlando Avenue, 1950s Credit: State Archives of Florida
Ocean Lodge, 1950s Credit: State Archives of Florida
Construction of a Cocoa Beach home, 1920s Credit: State Archives of Florida
Carnival Club, 1970 Credit: State Archives of Florida
Vanguard Motel, 1958 Credit: State Archives of Florida
Surfers at the beach, 1970 Credit: State Archives of Florida
Bathing casino, 1926 Credit: State Archives of Florida
View of the beach, 1950 Credit: State Archives of Florida
Surfer at Cocoa Beach, 1977 Credit: State Archives of Florida
Surveying and land clearing, 1924 Credit: State Archives of Florida
Woman and child at Cocoa Beach, 1970 Credit: State Archives of Florida
Couple holding hands on Cocoa Beach, 1970 Credit: State Archives of Florida