Rolling Loud heads to Orlando in May as the only U.S. iteration of the festival this year, and it’s expanding beyond the stage with the launch of RL Week.
The weeklong rollout takes place May 4 to 11 and will include “Pre-Roll” parties, pop-ups, afterparties and the opportunity to grab a theme park “Thrill Pass.”
“Pre-Roll” parties will take place in staple venues across the city with artist appearances and performances at Knights Library, Wall Street, Say Les’ and more.
Each night of the Rolling Loud festival will be capped off with official afterparties Friday through Sunday, although exact details have yet to be announced. Rolling Loud says tickets and artist details will be revealed in the coming weeks.
RL week also brings Rolling Loud to Orlando’s theme parks with a “Thrill Pass.” The $99 ticket add-on offers access to Universal Orlando Resort, where fans will receive admission to either Universal Islands of Adventure or Universal Studios after 2 p.m. on one day between May 6 and May 13.
Local retailer Trophy Room, the shoe store owned by Michael Jordan’s son Marcus, will be the retail spot for Rolling Loud’s Orlando debut, offering exclusive merchandise collaborations for RL Week. Thrill Pass holders will also receive a $25 credit to Trophy Room x Rolling Loud pop-up shops.
Orlando will host Rolling Loud’s only U.S. dates from May 8 to 11 at Camping World Stadium. The stacked lineup features more than 75 artists, including big names like Playboi Carti, YoungBoy Never Broke Again and Don Toliver.
Rolling Loud co-founder and CEO Matt Zingler emphasized Orlando’s impact on the festival’s culture in a release on Thursday.
“Rolling Loud has always been bigger than the stage,” Zingler said. “RL Week turns Orlando into the epicenter of music, fashion, and community, creating an experience that stretches far beyond the festival grounds.”
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