The popular ride-hailing service and Uber competitor will donate $1 to Come Out With Pride for every ride taken to or from Pride this weekend, "to promote unity among Orlando’s LGBTQ community and all people throughout the State of Florida," according to a company release.
During Pride celebrations on Saturday, the service is providing three designated pick up/drop off locations a few blocks away from the parade route:
- Location 1: The intersection of E. Washington St. and Hill Ave.
- Location 2: The intersection of E. Ridgewood St. and Broadway Ave.
- Location 3: E. Washington St.
A necessary reminder, of course, is that Lyft is facing a flood of sexual assault and harassment lawsuits over driver behavior and charges that the company does not take adequate steps to protect riders. NBC reported in September that a California lawsuit brought by 14 plaintiffs alleges Lyft failed to conduct adequate background checks for its drivers, setting up "a pattern of young, unaccompanied or intoxicated female passengers to use its service and subjects them to harassment and sexual assault."
The suit further alleges that as early as 2015, Lyft became aware that drivers were sexually assaulting and raping female customers, but that the company "continues to hire drivers without performing adequate background checks" or implement reasonable driver monitoring procedures.
Stay on top of Orlando news and views. Sign up for our weekly Headlines newsletter.