Photo via Coko Loko/Facebook
Orlando-based company Legal Lean Co., which also makes a "sizzurp," drew criticism this week from major buzzkill U.S. Senate Minority Leader Chuck Schumer, D-New York, because of their snortable chocolate powder Coco Loko.
Schumer sent a letter to the U.S. Food and Drug Administration Monday calling for an investigation into Coco Loko.
"It is falsely held up to be chocolate, when it is a powerful stimulant," Schumer said in a statement. "And they market it like a drug – and they tell users to take it like a drug, by snorting it."
Schumer added, "This suspect product has no clear health value. I can’t think of a single parent who thinks it is a good idea for their children to be snorting over-the-counter stimulants up their noses."
Coco Loko, which runs for about $12 a bottle, lists the ingredients as mostly cocoa powder and several ingredients commonly found in energy drinks, such as taurine and guarana.
Legal Lean describes Coco Loko as a dietary supplement meant to release brain chemicals such as endorphins and serotonin, and provide a sense of euphoria and calm, while also stating that the product is not meant for persons under 18 years of age.
