Impossible Foods products will now be available in all of Publix’s 1,243 locations in Florida and throughout the Southeast.
“Impossible Foods’ fans are passionate, vocal advocates. Many of them have been specifically asking for Impossible Burger to come to Publix,” said Impossible’s President Dennis Woodside in a press release. “We’re confident it will be a big hit.”
Impossible Foods, a Californian company started in 2011, has quickly elbowed its way into the upper echelons of the meat-substitute and veggie burger market.
The company received the United Nations Framework Convention on Climate Change’s “Planetary Health Award” in 2019, and has brokered once-unthinkable partnerships with fast-food giants Burger King and White Castle
It’s a big week of expansion for Impossible Foods all around, as the company also scored a distribution deal with big-box behemoth Walmart to stock its product online and on store shelves.
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This article appears in Jul 29 – Aug 4, 2020.