After years of struggling with attendance and poor reviews, the Aquarium has seen success more recently as it has evolved to include more entertaining experiences, like boat tours and a 4D theater. Now, after a quarter of a century, many of those earliest exhibits are being brought up to date.
“The last 25 years have given us plenty of reasons to celebrate,” said Roger Germann, president and CEO of the Florida Aquarium. “Today we ask, ‘What’s Next?’ The investment we are making in our Aquarium is an investment in Tampa Bay as a cultural attraction, an economic driver, a conservation leader, a pillar of the community, and a fun place to visit.”
Over the next 14 months, the Florida Aquarium will invest $5.6 million in upgrades and new exhibits. Two of the most noticeable enhancements are to the Wetlands Trail and the Bays & Beaches Gallery. Already a highlight of the 250,000-sq.ft. aquarium, the Florida-focused Wetlands Trail will receive a new entry marquee, updated interactive exhibits, and touch tanks where guests will be able to touch aquatic animals native to Florida.Over at Bays & Beaches Gallery, the transformation will be even more extreme, with an updated name for the exhibit, to be called Shorelines, and multiple new animal habitats and displays. The primary focus of both updates will be to modernize these two attraction areas that were part of the four that opened with the Aquarium in 1995.
Not all of the updates are ones that most guests will see. The Aquarium’s popular rooftop event venue is receiving a new avant-garde fish gallery lobby that will include multiple tank exhibits. Known as the CIBC Aquatic Lounge, the new area will make the attraction’s private event space even more appealing, offering room for cocktail-hour pre-events, which are becoming far more standard these days.

Back at the aquarium, two temporary exhibits are also being offered as part of the 25th Anniversary celebration. A community butterfly garden will be located in front of the building. Free to the general public, the butterfly garden is just one gesture of gratitude towards the community that has helped make the aquarium a success.
Other special 25th Anniversary offerings include a commemorative beer, an adult-only slumber party, a 1990s themed anniversary celebration, with Florida resident tickets priced at $19.95.
The new offerings will be rolling out throughout the year, with the butterfly garden being the last to debut, at a March 2021 scheduled opening.
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This article appears in New Restaurants 2020.





