Recently they made this point via new details regarding the RockStar Suites, their luxury level accommodations. The cruise line’s first ship, The Scarlet Lady, which set for a 2020 debut, will have 78 RockStar Suites.
The spacious retro-futurism inspired suites are designed by the award-winning Tom Dixon Design Research Studio and are filled with Tom Dixon designed furniture. Terrazzo flooring reflects the smart lighting in the space, while continuing the retro feel. The high-tech intelligent lighting adjusts to the occupants, shifting from day to cooler evening lighting. The suites have décor inspired by Virgin’s musical history and owner Richard Branson’s Necker Island retreat.
The suites have separate bathrooms with floor to ceiling marble and are “stocked with premium products of course.” Dichroic glass panels and doors make the shower feel extra spacious. The “Peek-a-Boo showers” also have windows looking out into the rooms or out to sea.
Fifteen of the seventy-eight RockStar Suites will be known as the “Mega RockStar Suites,” with each class of suite going by names like “Massive,” “Fab,” “Posh” and “Gorgeous.” The 2,147-square-foot “Massive Suite” comes with a second bedroom that can double as a music room. It’s stocked with guitars, an amp, and other music-inspired touches. The living room has a circular pit-style couch and a full bar, with the first round on the house. The suite opens to a large private terrace that has a standing hot tub and an extra-long dinner table designed for hosting guests. The dinner table will have a staircase so guests can host their own fashion shows on it.
All of the “Mega RockStar Suites” have open-air showers with windows that look out to sea. The Mega RockStar Suites are all found on deck 15, just below the private top-deck cocktail lounge, Richard’s Rooftop, which is reserved exclusively for those in the “RockStar Suites.”

The RockStar Suites offer anytime boarding, access to an exclusive terminal pathway, early booking access to special events, nightly express swimsuit drying service, and luggage assistance. Private driver airport transfers and even helicopter arrangements are available. And if all of that wasn’t enough, Virgin also promises “personal rock and roll style rider sheets to satisfy even the most diva-like of requests.”
Interested guests can begin bookings starting February 14, with pre-sale deposit holders having access beginning February 5.
This article appears in Jan 16-22, 2019.





