Every voter has a reason for why they picked a candidate to represent their interests — or, perhaps, why they decided not to participate in an election at all.

This year the Associated Press VoteCast polled voters on how certain issues affected their ballots: the economy and jobs, health care, immigration, abortion, crime, climate change, foreign policy, gun policy and racism.

It is not an exit poll, as it is not based on in-person interviews conducted at polling locations. Instead, AP VoteCast uses a combination of mail, phone and online research to meet voters where they are — increasingly, that’s casting a ballot before Election Day by mail, absentee or via in-person early voting. 

VoteCast also shows below the movement of voters around parties and their platforms since the last general election, as well as an interactive data visualization showing how members of different demographics voted on certain issues.

AP VoteCast is conducted by the AP-NORC Center for Public Affairs Research for The Associated Press and Fox News, along with other news organizations.

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This article appears in Oct 30 – Nov 5, 2024.

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Immigration and the economy were the top issues on Florida voters’ minds in the 2024 election

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