HELP US KEEP REPORTING. DONATE TO ORLANDO WEEKLY PRESS CLUB.

No love for the orange bikes 

Readers respond to our column about the orange bicycle viral-marketing campaign

click to enlarge 1656693.jpg

Seeing orange

There are a few limited-space bike racks where the idiotic orange bikes are taking valuable bike rack real estate (“Orlando doesn’t suck, but the orange bikes do,” March 19). The 7-11 on the corner of Fern Creek and Colonial, for example, or the Floyd’s barber shop at Marks and Mills. Worthless orange bikes taking up space where a cyclist might need to chain up. Maybe these business owners are the ones who should be more compassionate toward real cyclists and tell the fitness center owners to get lost. I hate these bikes!
Lea, via orlandoweekly.com

They’re not art, they’re marketing. They’re equal to plastering the company’s logo to a park bench. Is this vandalism? Littering? And I find it ironic for a fitness company to destroy bikes. Wouldn’t it have been more fun to place free orange bikes all over the city for people to use, like some college towns do?
Sarah Rossio, via orlandoweekly.com

You know, if they want to get on people’s good sides, they need to talk to businesses to put out nice orange bike racks. They want people to know who they are? Hell, they can make the ends of the bike racks out of spray-painted orange bikes. That’d be a damn cool design, all the bikers in the area would think, “Hey, this company put up bike racks for everyone to use as advertisement! What a courteous thing for them to do!” Then they’d be known for contributing to the community, rather than for frustrating the hell out of everyone.
Trenchie, via orlandoweekly.com

Having spent most of my career in nonprofits, working with small – or nonexistent – budgets, I get guerrilla marketing. I have participated in guerrilla-style tactics from marketing to gardening to activism. But these efforts come with responsibility: You put a poster up, you make sure that poster comes down. Simple. The orange bikes have turned into eyesores, conveying laziness and lack of respect, and that is reflecting negatively on this business.
Scottie Campbell, via orlandoweekly.com

Tags:

We welcome readers to submit letters regarding articles and content in Orlando Weekly. Letters should be a minimum of 150 words, refer to content that has appeared on Orlando Weekly, and must include the writer's full name, address, and phone number for verification purposes. No attachments will be considered. Writers of letters selected for publication will be notified via email. Letters may be edited and shortened for space.

Email us at feedback@orlandoweekly.com.

Orlando Weekly works for you, and your support is essential.

Our small but mighty local team works tirelessly to bring you high-quality, uncensored news and cultural coverage of Central Florida.

Unlike many newspapers, ours is free – and we'd like to keep it that way, because we believe, now more than ever, everyone deserves access to accurate, independent coverage of their community.

Whether it's a one-time acknowledgement of this article or an ongoing pledge, your support helps keep Orlando’s true free press free.

Newsletters

Never miss a beat

Sign Up Now

Subscribe now to get the latest news delivered right to your inbox.

Read the Digital Print Issue

October 21, 2020

View more issues

Calendar

© 2020 Orlando Weekly

Website powered by Foundation