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Staff Pick

Best Store We Wanna Live In 

The New General

click to enlarge screen_shot_2017-08-24_at_2.01.30_pm.png

photo by Lindsey Thompson

The New General

155 E. New England Ave., Winter Park


The cool terrazzo floor ... the warm wood seating ... the poured-concrete tables ... the clean-lined garments in natural fibers: This place is heaven for minimalists who eschew frou-frou and loudness. The shop-slash-café offers handmade tableware, clogs from Brooklyn, natural skincare, fragrance, jewelry and a tightly edited rack of clothing for men and women, as well as iced lattes, cold brew, and delicious pastries, toasts and salads – and most of all, a calming start to the day.

Location Details

(Sorry, no information is currently available for other years in this same award category.)



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