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Staff Pick

Best Local Record Release Gimmick 

Mike Dunn’s Bock n’ Roll

click to enlarge 1000w_mike_dunn_photo_by_ashley_belanger.jpg

Photo by Ashley Balanger

Orlando roots-rock paragon Mike Dunn has been mounting a nice comeback for the past year or so. The campaign’s, ahem, splashiest maneuver was developing an original beer to pair with the summer release of Dunn’s long-awaited new LP, Hard Luck Soft Rock. Brewed with Redlight Redlight’s Brent Hernandez, one of Orlando’s top craft beer authorities, Bock n’ Roll is a small-batch, bourbon barrel-aged bock. That’s how you toast your release in style.

(Sorry, no information is currently available for other years in this same award category.)



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