Hard Rock International plans new hotel in Daytona Beach

click to enlarge Hard Rock Hotel Daytona Beach concept art - Photo via Hard Rock International
Photo via Hard Rock International
Hard Rock Hotel Daytona Beach concept art
Hard Rock International currently has three locations in Florida, and Daytona Beach is about to welcome the fourth.

The new 200-room resort, called the Hard Rock Hotel Daytona Beach, is expected to open in late 2017. A slew of amenities will be featured, including a Body Rock gym facility, a Rock Spa complete with the music-infused Rhythm & Motion spa menu and more, says the company in a recent press release.

The 20,000-square-foot indoor/outdoor property will also include meeting rooms for special events. Throw in the swimming pool and deck overlooking the Atlantic Ocean and 24-hour room service, and the resort is sure to turn heads toward Daytona Beach for the first time in a while.

Other future projects meant to attract more visitors to Daytona include the construction of One Daytona, a mixed-use complex across from the Daytona International Speedway.

Aside from the on-site activities offered, the property's location near the Halifax River and the Ponce de Leon Inlet will provide other outdoor activities for guests, including deep-sea fishing and paddleboarding.