Publix is now selling fanny packs, hoodies, and other swag in a new 'Fresh Goods' store

click to enlarge Publix is now selling fanny packs, hoodies, and other swag in a new 'Fresh Goods' store
Images via Publix/363green.com
Publix is milking the hype when it comes to its cult local following, and we're not mad about it.

On the supermarket's website 363green.com, the company released a new line of apparel that'll have shoppers dressed in submarine sandwich love from head to toe.

The gear includes button-up shirts, pajama pants and socks covered in subs, a fanny pack that reads "Pub sub sack," plus shirts and hoodies that read "Chicken Tender Sub, Sweet Tea & Sprinkle Cookie."

Damn, that's almost as cool as Chad Mize's "London, Paris, Tokyo, St. Pete" T-shirts.

The devil works hard, but the Publix marketing team works harder.

tweet this
The superstore even released slides with "Pub" on one sandal and "lix" on the other (with a font reminiscent of Supreme) and a throw pillow that says, "Just Dreaming about Buy 1 Get 1."

The devil works hard, but the Publix marketing team works harder.

If you're not a hypebeast, Publix also offers more traditional, branded, watches, ties, hats, vests, polos and jackets. The store is literally dressing all generations of Publix shoppers.

Prices start at $9.95, and there's free shipping on orders over $50 until December 31. Looks like Christmas came early.
click to enlarge Publix is now selling fanny packs, hoodies, and other swag in a new 'Fresh Goods' store
Photo via Publix/363green.com
Stay on top of Orlando news and views. Sign up for our weekly Headlines newsletter.
Scroll to read more Food News articles
Join the Orlando Weekly Press Club

Local journalism is information. Information is power. And we believe everyone deserves access to accurate independent coverage of their community and state.
Help us keep this coverage going with a one-time donation or an ongoing membership pledge.

Newsletters

Join Orlando Weekly Newsletters

Subscribe now to get the latest news delivered right to your inbox.