Once hosted by eclectic performance artist Brian Feldman – who has since moved on – and now run by the über-dorable Tony Bolante, Pillowlando is a part of the international Pillow Fight Day effort. This is more than just hitting strangers with a sack of feathers, though. It’s a part of something bigger – a movement. For 30 whole minutes attendees scream, curse and wallop each other in the face. Then, when time is up, they march back to their cars, exhausted but strangely serene.