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Thursday, July 29, 2021

Susuru Juju, another retro-themed izakaya from Lewis Lin, will open this winter on East Colonial Drive

Posted By on Thu, Jul 29, 2021 at 12:16 PM

click to enlarge LEWIS LIN
  • Lewis Lin

He's being coy about the location, but Lewis Lin, the man behind Susuru, Jade Sushi & New Asian, and the soon-to-open Susuru Yatai in the Bumby Arcade food hall, will open another retro-themed izakaya in town, this one on East Colonial Drive just outside the Mills 50 corridor.

Just sleuthing from the provided rendering, my hunch is that it's the old Pizza Hut location at 700 Maguire Blvd. across from the Fashion Square Mall. Take a look at the Google Maps image and see if you agree:



click to enlarge GOOGLE MAPS
  • Google Maps

Much like the original Susuru on Palm Parkway, Susuru Juju will be decked out in Shōwa-era memorabilia fusing a homey simplicity with a healthy dose of nostalgia. (The Shōwa era, 1926-89, was the period when Emperor Hirohito reigned, and Astroboy and Godzilla stole hearts.)

Lin anticipates opening Susuru Juju sometime this winter.

In addition to binchotan-grilled yakitori (chicken), kushiyaki (meats and veggies), yakizakana (fish), A5 wagyu and other izakaya "soul food" items like ramen, Susuru Juju will feature a "kappou bar" where sashimi, partially torched (aburi-style) meats, grilled fish and seafood will be prepared and served.

The restaurant draws inspiration from tachinomiya, affordable "standing bars," as well as yokocho, the unpretentious pubs and eateries found in alleyways in Japan. Naturally, sake, cocktails and a DIY Chu-Hi highball menu will be offered.

"JuJu," in case you're wondering, is the Japanese word for the sizzling sound made from grilling meat. Now that is definitely some good juju.


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