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Tuesday, April 2, 2019

Orlando-based Falcon's Creative Group just scored a major partnership with a Chinese mega-developer

Posted By on Tue, Apr 2, 2019 at 1:23 PM

click image Atlantis Sanya in China - PHOTO VIA FALCON'S CREATIVE GROUP
Orlando-based Falcon's Creative Group has made a name for themselves in recent years with impressive partnerships and project collaborations ranging from PBS to NASA to National Geographic. The attraction and media design firm, that is known for their cool office, has now netted another extraordinary partnership that will ensure work for the company for years to come.

Harves Entertainment, the attractions division of Chinese mega-developer Harves, has tapped Falcon's to help oversee the design of new entertainment and educational centers the company has planned.

In a press release announcing the new partnership, the two companies explain that this new "alliance of Harves Entertainment and Falcon's Creative Group creates a complete and powerful portfolio of services that can uniquely and efficiently address the growing global market for brand and educational immersive experiences. Together, the teams will be able to fund initiatives, conceptualize new ideas, develop technology, and efficiently build and operate cross-cultural, innovative experiences around the world."

Harves is a new name in the entertainment center market, but they've quickly made themselves known thanks to an exclusive partnership with English soccer club Manchester United that will see multiple United-themed entertainment complexes open across China. The first of those is slated to open near year in Beijing and Shanghai.

Falcon's is familiar with the unique demands of the Chinese market, having worked on multiple projects in the country, most recently the waterpark and aquarium at the award-winning Atlantis Sanya resort. Other Chinese projects have included full theme park resorts and various entertainment centers like the ones that Harves now plans to open.

"We are delighted to partner with such a creative powerhouse," said Bo Zhang, Founder and Chairman, Harves Entertainment. "We have great respect and admiration for the talent at Falcon's and the innovative work they consistently deliver in projects around the world. We have every confidence that together we can create and realize the next generation of experiential entertainment and education attractions."

The first projects between the two companies will be in China, but future projects may include entertainment centers in other countries as well.

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