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Tuesday, April 26, 2016

NASCAR hopes to attract new fans by offering an expensive cruise out of Miami

Posted By on Tue, Apr 26, 2016 at 6:09 AM

click to enlarge PHOTO VIA NASCAR
  • Photo via NASCAR
Nothing says NASCAR like a Beach Boys show on a cruise ship.

This winter, the very first NASCAR-themed cruise will set sail out of Miami. Transforming the Norwegian Pearl into a racing-themed wonderland, the five-day cruise will celebrate all things NASCAR.

NASCAR: The Cruise will offer virtual racing simulators, pit crew challenges and other activities to keep passengers entertained while partying it up (probably in very limited fashion) with the likes of Richard Petty, Rusty Wallace, Bobby Allison, Robert Yates, David Ragan, Mike Wallace, Ken Schrader and Petty’s crew chief Dale Inman. Kyle Petty will host the cruise including the numerous Q&A sessions and autograph opportunities.

Live entertainment will include the Beach Boys, 38 Special and John Heffron, who won NBC’s Last Comic Standing

Ports of call for the epic race-themed crusice include Key West, Nassau and Norwegian’s Great Stirrup Cay.

The themed cruise is just NASCAR’s latest attempt to reach new fans. The Daytona-based company has struggled to draw in new viewers in recent years.

Attempts to reach Millennials have not panned out as desired and television viewership is well below its sports counterparts. However, NASCAR reached out to us and stated that the NASCAR Sprint Cup Series races have been the No. 1 or No. 2 most-watched sport of the weekend through the first eight races of the 2016 season.

Attempts to broaden its base beyond mostly middle and lower class Boomers have included building luxury in-fields, interactive websites and issuing statements on everything from Confederate flags to gay marriage.

According to their site, prices start at $975 and top out at $7,500 until May 31, after which the prices increase. 

The cruise will run from Jan. 29–Feb. 3, 2017. Cabin reservations begin April 28, with more details and entertainers to be announced this summer. 

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