HELP US KEEP REPORTING. DONATE TO ORLANDO WEEKLY PRESS CLUB.

Friday, October 2, 2015

UCF student's hummus company to be featured on Shark Tank tonight

Posted By on Fri, Oct 2, 2015 at 6:30 AM

click image PHOTO VIA O'DANG FACEBOOK
  • Photo via O'Dang Facebook

Imagine a world where ranch dressing is only 30 calories per serving, and hummus comes in flavors like Bombalicious Buffalo Wing. Jesse Wolfe, a 28-year-old UCF student, is making this low-fat fantasy a reality with his start-up company O’Dang Hummus which has been racking up accolades and awards since the company was founded in 2013.

Wolfe, the CEO, started making his own hummus after having his wisdom teeth removed in 2012. Three years later, the business management major is selling out of his product at the weekly farmers market at Lake Eola. 



In June, Wolfe and his marketing director, Ryan Atkins, applied to the ABC TV show Shark Tank, on which a panel of investors critiques products pitched by entrepreneurs – if the panel sees enough potential in a product, they'll sometimes make a bid to back it as well. Out of more than 40,000 applicants for the show, O’Dang Hummus placed in the top 120, and earned the young entrepreneurs an appearance. “I’m a guy with hummus.” Wolfe says. “We’re winning these competitions, beating out tech companies. It’s crazy.” On the show, Wolfe presented sharks Robert Herjavec, Lori Greiner, Barbara Corcoran, Kevin O’Leary and Mark Cuban with several original flavors of hummus and revealed the company's newest product, a line of all-vegan, preservative-free salad dressings. According to Wolfe, the judges, ate it up.

Want to try O’Dang Hummus? It's for sale at The Meat House in Winter Park and Nature’s Fuel Urban Juice Bar in the UCF Area. Publix grocery stores recently placed an order for several flavors of O'Dang's salad dressing to be stocked in 1,100 locations across the state. And somehow Wolfe is still on track to graduate from UCF this fall (Atkins is an alum).

If you’re interested in what the sharks had to say about O'Dang Hummus, you’ll have to tune in; Wolfe refused to give us any spoilers. The show airs on Friday, Oct. 2, at 9 p.m. EST on ABC. Those close to UCF can swing by the campus for the official watch party, hosted by Wolfe and the O’Dang Hummus team in the Student Union. Festivities start at 8 pm, with plenty of hummus to go around. 

Tags: , , ,

We welcome readers to submit letters regarding articles and content in Orlando Weekly. Letters should be a minimum of 150 words, refer to content that has appeared on Orlando Weekly, and must include the writer's full name, address, and phone number for verification purposes. No attachments will be considered. Writers of letters selected for publication will be notified via email. Letters may be edited and shortened for space.

Email us at feedback@orlandoweekly.com.

Orlando Weekly works for you, and your support is essential.

Our small but mighty local team works tirelessly to bring you high-quality, uncensored news and cultural coverage of Central Florida.

Unlike many newspapers, ours is free – and we'd like to keep it that way, because we believe, now more than ever, everyone deserves access to accurate, independent coverage of their community.

Whether it's a one-time acknowledgement of this article or an ongoing pledge, your support helps keep Orlando’s true free press free.

Newsletters

Never miss a beat

Sign Up Now

Subscribe now to get the latest news delivered right to your inbox.

Read the Digital Print Issue

November 25, 2020

View more issues

Calendar

© 2020 Orlando Weekly

Website powered by Foundation