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Friday, September 18, 2015

Can the return of Halloween Horror Nights' Jack the Clown silence the haters?

Posted By on Fri, Sep 18, 2015 at 9:32 AM

click to enlarge gallery_sel_hhn_jack.jpg
Like a bat outta hell, Halloween Horror Nights once again swoops into the City Beautiful, casting a cryptic shadow over Universal Studios. September and October in Orlando are always rife with loyal fans and newcomers alike spewing gossip and criticism on the big-budget horror event. Unfortunately, the voices have started drifting towards the negative: Phrases like “too corporate” and “sell-out” have crept into the chatter, while social media posts are trolled on a regular basis by former fans complaining of the event’s “sameness” and “lack of originality” year after year. Universal needed a jolt of something fresh to revitalize the event and quell naysayers for their 25th anniversary. In a clever turn of events, instead of looking forward, Universal Creative looked back. Back to Jack. The insane clown (who long reigned as Horror Nights’ chaos-craving Mickey Mouse) was a staple of the brand for years, and with his removal, the vibe followed in suit. Now in 2015, with a grizzled I’ve-seen-some-shit makeover, Jack makes his welcome return in a big way – and it sets the tone for the entire event. Like a comeback record from your favorite band after a long hiatus, there’s an energy, a heartbeat, permeating the brand of Universal Orlando’s Halloween Horror Nights that we haven’t seen in many years, and it’s infectious. But is a shiny throwback celebration enough to bring back the defectors? Only one way to find out!

Starts 5 p.m. Friday, Sept. 18, select nights through Nov. 1 | Universal Studios, 6000 Universal Blvd. | | $49.99-$76.99

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