Thursday, April 24, 2014

Hey, new Ronald! Why so creepy?

Posted By on Thu, Apr 24, 2014 at 1:45 PM


This week, McDonald's revealed a new look for its brand ambassador, Ronald McDonald. Call it Extreme Makeover: Fast Food Edition.

He's ditched the jumpsuit, because that was soooo '80s. And the weird, puffy hips made him look a little bit like an tall, pasty Oompa Loompa. Oh, don't get us wrong – he's still pasty with a headful of blindingly-red hair. Someone may have slipped him some product, though, because the hair looks a little tamer than before.


Now, Ronald's trying to make highwaters hip. His new pants (which McDonald's is trying to pass off as cargo pants) are in that weird all-wrong netherworld of being not long enough to be called pants, but too long to be called shorts. Are they trying to make capris happen again? Stick to fast food, McD's.

For special occasions, he's got a red blazer (which McDonald's calls "whimsical") with yellow piping that he can don over his fashionable striped rugby shirt. And a bow tie, because, you know, fancy. The shoes haven't changed much, still resembling over-sized oxblood Doc Martens with yellow ribbon-laces. He can't get away from the gloves and striped socks, either. Actually, it's too bad the pants aren't just a bit shorter. The striped socks are so festive!

In addition to his new look, Ronald also scored a new job. He'll be the official McDonald's social media spokes-clown. According to McD's, he'll be encouraging fans to engage with him using the hashtag #RonaldMcDonald. "Selfies I come!" he's quoted as saying in the company press release.

While the new Ronald McDonald is decidedly creepy, he's got nothing on the first-ever appearance of the mascot. Nice cup nose, Ronald.

Tags: , ,

We welcome readers to submit letters regarding articles and content in Orlando Weekly. Letters should be a minimum of 150 words, refer to content that has appeared on Orlando Weekly, and must include the writer's full name, address, and phone number for verification purposes. No attachments will be considered. Writers of letters selected for publication will be notified via email. Letters may be edited and shortened for space.

Email us at

Orlando Weekly works for you, and your support is essential.

Our small but mighty local team works tirelessly to bring you high-quality, uncensored news and cultural coverage of Central Florida.

Unlike many newspapers, ours is free – and we'd like to keep it that way, because we believe, now more than ever, everyone deserves access to accurate, independent coverage of their community.

Whether it's a one-time acknowledgement of this article or an ongoing pledge, your support helps keep Orlando’s true free press free.


Never miss a beat

Sign Up Now

Subscribe now to get the latest news delivered right to your inbox.

Read the Digital Print Issue

October 21, 2020

View more issues


© 2020 Orlando Weekly

Website powered by Foundation