Thursday, January 23, 2014

Cover show mania: A cautionary word for the promoters of cover shows

Posted By on Thu, Jan 23, 2014 at 10:34 AM

Cover shows are fun, and the funny thing about a good cover show is that it frequently leads to another. (Case in point: The recent Yeah Yeah Yeahs/Strokes cover show inspired next week's Prince cover show.) I made a couple jokes a while back about people confusing the free Yeah Yeah Yeahs cover show for an actual Yeah Yeah Yeahs set, but recently, it's come to my attention that perhaps some of this confusion could be alleviated by promoters practicing better habits when inputting their event info on the Ticketmaster-affiliated TicketWeb.

Basically, use your head: Don't tag the actual band on your event. That will solve the issue right there. Not only does tagging the band pull your event into the band's page on these websites (like this Get Up Kids page, for example), but repeatedly creating events that mislead the client base on these soul-sucking (sorry, I hate ticket site fees that much) service sites could result in you being banned from posting events entirely. Which would suck for the original bands you are trying to promote and for your web presence as a show promoter.

The problem further compounds because many popular bands cut corners by auto-generating their show dates from sites like Ticketmaster/Live Nation/Ticketweb or apps like BandsInTown. So then, you have your cover show listed on the band's actual site, which means if someone had the wits to notice the small-text description next to your show date and visits the band's website to verify, the band could very well have that date listed, too. This is when heads begin to hurt, and the last thing you want when promoting a show is to give people a headache before they even get through the door.

While it's kinda funny how you can manipulate the Web pretty easily these days, trolling isn't worth jeopardizing the visibility of your efforts, I promise. (FYI: I do not believe that any Orlando show promoters are actively trolling.)

Enough tsking, here are some cool cover shows and tribute nights coming up!

Nick Cave Tribute Night, featuring Shew'Bird 10:30 p.m. Saturday, Jan. 25 | The Falcon, 819 E. Washington St. | 407-423-3060 | | free (donations accepted for the Falcon Soundraiser)

Foo Fighters, Get Up Kids, Dinosaur Jr, Guided By Voices COVER SHOW 7 p.m. Saturday, Feb. 15 | Backbooth, 37 W. Pine St. | 407-999-2570 | | $7-$10

Creedence Clearwater Revival, Thin Lizzy, Kiss, The Stooges' Fun House COVER SHOW 8 p.m. Saturday, Feb. 22 | Will's Pub, 1042 N. Mills Ave. | | $7-$10 | 21 and up

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