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Thursday, December 20, 2007

We Will Gently Destroy You

Posted on Thu, Dec 20, 2007 at 4:00 AM

We Will Gently Destroy You
Label: Clairecords
Length: LP
Media: CD
Format: Album
WorkNameSort: We Will Gently Destroy You
All Natural Lemon & Lime Flavors was a well-regarded but horribly monikered group that unabashedly reveled in their shoegazing influences. The swooning miasma of sound they created during their half-decade run garnered them something of a following among diehard dreampop fans. Ex-ANL&LF member Merc applies the sonic philosophies of his former group to his current project, Ifwhen. By stripping away the poppier elements and indulging in a more purely psychedelic experience, he’s emerged with a record that’s far more challenging and engaging than anything he did before. With mixing assistance from Oktopus (of hip-hop duo Dälek), Merc’s singular vision of swirling, assaultive womb-rock has come to fruition. Hooks are present, but often muddled into the noisy, atmospheric stew just like the glistening guitars, throbbing bass and synthetic programming touches. Most of the songs here are fragmentary, expanded by repetition into bombastic near-epics; they often don’t have much to say, but what they do say is said beautifully.

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