SeaWorld San Diego plans to phase out its infamous killer whale show, according to a company document released Monday morning.
As part of SeaWorld's new comprehensive strategy, the polarizing show will be replaced with a new "informative" experience" with a "conservation message inspiring people to act," starting in 2017, reports the Sand Diego Union Tribune
This moves comes as no surprise after the 2013 released of the documentary Blackfish
and less than stellar fiscal quarters
. No details were released regarding the future of shows at the Orlando and San Antonio theme parks.
Back in October, the California Coastal Commission approved plans for a $100 million killer whale cage expansion, however, future breeding of the animals has been banned.